Who Wants To Be Gore’s Right Hand Agency

Alliance for Climate Protection, the organization formed last year by Al Gore, is basically in account review. The Alliance is looking to make sustainability a high level priority for Americans. Four agencies — Crispin Porter & Bogusky, Bartle Bogle Hegarty, the Martin Agency and Y&R — are getting ready to present their plans to the former vice president himself early next month. It’s a three-to-five-year, multimedia global campaign with a media spend somewhere around $100 million a year.

AdAge has some editorial about how advertising agencies are no longer afraid to get involved in “hot button” issues. Is the environment a hot button issue? Think not. Chris Becker, chairman-chief creative officer of DraftFCB’s New York office, said “blowback from less-than-eco-friendly marketers is unlikely. ‘It’s such a loud issue and so accepted that no one can get away with that,” he said. “There’s already such a broad platform for agencies.’” We agree.