How Online Ads Effect Memory
August 24, 2007
Technology Review has a must read for media buyers on how ads effect the memory. In order to consider an online advertisement a success, the banner must elicit a response such as a mouse click. However, researchers are saying that Web consumers store information in two different types of memory: explicit and implicit.
This should making tracking the effectiveness of your online ad campaigns a bit more difficult. Sorry about that.
August 24, 2007 at 10:48 pm
Affect is the verb you’re looking for. Sorry, I meant the verb for which you are looking.
“This should making tracking the effectiveness of your online ad campaigns a bit more difficult.” God only knows what you were trying to do there, can’t help you.
BTW, in a past life I used to do research on implicit and explicit memory. Trust me, advertising has absolutely nothing to do with implicit memory.
Ooo, look! You got a comment!