Graffiti For The Masses Via Ecko Red

This is so good we can barely stand it. Marc Ecko is promoting one of his favorite past times and pillars of his brand collective (Ecko, Ecko Red, Complex magazine, Avirex, Zoo York, etc.) with a new interactive campaign. By taking a giant LCD and a Bluetooth interface, passersby will be able to create graffiti by accessing the screen via their phone. By wielding a mobile like a spray can, they can then tag away to their hearts content.

We just love the idea of using your cellphone like a tool. It’s very much the Wii concept, which as we all know was a hit. Hmm… now what brand could use this technology for something else? Via Ads Of The World

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