Agency Spy

The global findings from the most recent IBM consumer survey show that personal Internet time now rivals TV time. There’s a lot more data coming out of this report. See it all here, below find out favorite stats.

- Nineteen percent of respondents stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing. 66 percent reported viewing between one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet usage.

- An average of 81 percent of consumers surveyed globally indicated they’ve watched or want to watch PC video, and an average of 42 percent indicated they’ve watched or want to watch mobile video.

- In the largest digital video recorder market, 24 percent of U.S. respondents reported owning a DVR in their home and watching at least 50 percent of television programming on replay. Thirty-three percent in the U.S. reported watching more television content than before the DVR.

- Nine percent of German and seven percent of U.S. respondents claim to have contributed to a user-generated content site; 26 percent of U.S. respondents reported contributing to a social networking site. And here’s the really interesting bit - of those who contributed content, an average of 58 percent worldwide did so for recognition and community, not monetary gain.

It’s time for marketers to start moving beyond the “I” and start thinking about the “we.” Read more on that here.

IBM also predicts that, advertising agencies will go “beyond traditional creative roles to become brokers of consumer insights; cable companies evolving to home media portals; and broadcasters and publishers racing toward new media formats. Marketers in turn are being forced to experiment and make advertising more compelling, or risk being ignored.”

But you knew that didn’t you?