Taxi Gets Content

Adweek is reporting that small agency Taxi is growing again. A new two-person unit called Taxi Content is to be headed up by former president of Taxi Montreal Daniel Rabinowicz. Not much to “head up” when you think about it just being a duo.

“We decided to create a unit and investment that is just focused on bringing the perspective of content to mobile, gaming, television and online. The reason why we chose Daniel is that I have had a relationship with Daniel that goes back to when I had hair,” said the ever so wacky Paul Lavoie, chairman of the agency.

Chokolat, Taxi’s sub-unit dedicated to television and branded entertainment, will not close.

For more on Taxi, see here.