Comments on: The Doritos Campaign Is Backfiring http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 By: Doritos and XBox360 http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1323 Doritos and XBox360 Wed, 29 Aug 2007 12:56:51 +0000 http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1323 [...] Agency Spy, I see that the entries are actually now closed for the Doritos’ XBox Game Design [...] [...] Agency Spy, I see that the entries are actually now closed for the Doritos’ XBox Game Design [...]

]]> By: Top Posts « WordPress.com http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1110 Top Posts « WordPress.com Fri, 24 Aug 2007 05:36:10 +0000 http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1110 [...] The Doritos Campaign Is Backfiring [image] A few weeks ago, we wrote an appreciative post regarding the new Doritos campaign where they solicited ideas […] [...] [...] The Doritos Campaign Is Backfiring [image] A few weeks ago, we wrote an appreciative post regarding the new Doritos campaign where they solicited ideas […] [...]

]]> By: superspy http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1098 superspy Fri, 24 Aug 2007 02:41:29 +0000 http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1098 Thanks so much. Everyone take note of Brooke's wise words! Grammar. Sigh. AS Thanks so much. Everyone take note of Brooke’s wise words! Grammar. Sigh.
AS

]]> By: Brooke http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1096 Brooke Fri, 24 Aug 2007 02:34:14 +0000 http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1096 I'm a brand advocate for Doritos, and you know why? They taste the best! Sometimes in all the sound and fury, people forget the fundamentals. Doritos are more-ish. You want that flavor and that crunch. BTW not to be funny, but it's "could have"/"should have" not "could of"/"should of" I’m a brand advocate for Doritos, and you know why? They taste the best! Sometimes in all the sound and fury, people forget the fundamentals. Doritos are more-ish. You want that flavor and that crunch.

BTW not to be funny, but it’s “could have”/”should have” not “could of”/”should of”

]]> By: superspy http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1095 superspy Fri, 24 Aug 2007 02:03:47 +0000 http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1095 Ah Brooke, Perhaps we weren't clear. Yes, gamers eat Doritos as do school children, advertising execs and grandmothers. However, this campaign could of made Doritos the brand of choice, the snack of gamers and created a legion of loyal brand followers. That's different than just picking up a bag at the local 7-11 because it's right in front of them. By inroads, we should of said allegiance or brand advocates. Keep commenting. Thanks! AS Ah Brooke,
Perhaps we weren’t clear. Yes, gamers eat Doritos as do school children, advertising execs and grandmothers. However, this campaign could of made Doritos the brand of choice, the snack of gamers and created a legion of loyal brand followers. That’s different than just picking up a bag at the local 7-11 because it’s right in front of them. By inroads, we should of said allegiance or brand advocates.
Keep commenting. Thanks!
AS

]]> By: Brooke http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1094 Brooke Fri, 24 Aug 2007 01:54:32 +0000 http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1094 "Doritos has wasted what could of been an amazing in-road into a natural community for their flavored chips." HA HA! Seriously, do you think gamers didn't really know Doritos existed before? Does Doritos really need an "in-road" there? Gamers as an untapped community for flavored tortilla chips is the funniest thing I've hear all week. What the hell ELSE do twitchy shut-ins who play games for whole days at a time eat?? “Doritos has wasted what could of been an amazing in-road into a natural community for their flavored chips.”

HA HA! Seriously, do you think gamers didn’t really know Doritos existed before? Does Doritos really need an “in-road” there? Gamers as an untapped community for flavored tortilla chips is the funniest thing I’ve hear all week. What the hell ELSE do twitchy shut-ins who play games for whole days at a time eat??

]]> By: Top English WP Blogs « Hành trang 8X http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1090 Top English WP Blogs « Hành trang 8X Fri, 24 Aug 2007 00:28:24 +0000 http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1090 [...] The Doritos Campaign Is Backfiring [image] A few weeks ago, we wrote an appreciative post regarding the new Doritos campaign where they solicited ideas […] [...] [...] The Doritos Campaign Is Backfiring [image] A few weeks ago, we wrote an appreciative post regarding the new Doritos campaign where they solicited ideas […] [...]

]]> By: Frymaster http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1048 Frymaster Wed, 22 Aug 2007 18:55:27 +0000 http://agencyspy.wordpress.com/2007/08/22/the-doritos-campaign-is-backfiring/#comment-1048 <a href="http://agencyspy.wordpress.com/2007/08/13/the-future-of-consumer-generated-advertising/#comment-816" rel="nofollow">Scoreboard.</a> <blockquote>If the process plays true to form, The Client will insist on controlling the outcome, The Agency will pick the submission that most closely resembles their own [lame] ideas, The Spots will be bland, and the whole effect will be to alienate the very people most passionate about the brand. Their quirky, insightful stuff won’t even get close to the short list.</blockquote> Scoreboard.

If the process plays true to form, The Client will insist on controlling the outcome, The Agency will pick the submission that most closely resembles their own [lame] ideas, The Spots will be bland, and the whole effect will be to alienate the very people most passionate about the brand. Their quirky, insightful stuff won’t even get close to the short list.

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