Monster In Review
August 22, 2007
Monster.com has begun a review of creative chores on its global ad account. Of course, they have bigger worries considering that a whole slew has of data has been swiped in a complex fraud scheme. Anyway, the review comes three months after the brand hired Joan Blackwood as its chief marketing officer. Monster has used several agencies in the past few years including Mullen, Deutsch in New York, Havas’ Arnold in Boston and most recently Brand Content.
