Comments on: The Ad Industry Is Not Like Crack http://agencyspy.wordpress.com/2007/08/21/the-ad-industry-is-not-like-crack/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 By: Adam Crowe - links for 2007-08-23 http://agencyspy.wordpress.com/2007/08/21/the-ad-industry-is-not-like-crack/#comment-1052 Adam Crowe - links for 2007-08-23 Thu, 23 Aug 2007 00:47:15 +0000 http://agencyspy.wordpress.com/2007/08/21/the-ad-industry-is-not-like-crack/#comment-1052 [...] Agency Spy - The Ad Industry Is Not Like Crack Comment: “Every agency should have a mutual NDA signed at the beginning of a pitch that includes language that precludes the client from using ANY of the ideas, research, media concepts or creative executions without proper compensation” (tags: agencyagency intellectualproperty ideas business clients) [...] [...] Agency Spy – The Ad Industry Is Not Like Crack Comment: “Every agency should have a mutual NDA signed at the beginning of a pitch that includes language that precludes the client from using ANY of the ideas, research, media concepts or creative executions without proper compensation” (tags: agencyagency intellectualproperty ideas business clients) [...]

]]> By: George Parker, Boise, ID http://agencyspy.wordpress.com/2007/08/21/the-ad-industry-is-not-like-crack/#comment-1013 George Parker, Boise, ID Tue, 21 Aug 2007 23:51:04 +0000 http://agencyspy.wordpress.com/2007/08/21/the-ad-industry-is-not-like-crack/#comment-1013 SuperSexySpy... Great post, I touched on this earlier today on AdScam... But I think you have spelled it out much better. I am now inspired to do a new post on AdScam about it... But, I shall give you the credit for inspiring me to do this... It is further proof of the fucking depths this industry has fallen to. Cheers/George SuperSexySpy…
Great post, I touched on this earlier today on AdScam… But I think you have spelled it out much better. I am now inspired to do a new post on AdScam about it… But, I shall give you the credit for inspiring me to do this… It is further proof of the fucking depths this industry has fallen to.
Cheers/George

]]> By: newbizdarkwiz http://agencyspy.wordpress.com/2007/08/21/the-ad-industry-is-not-like-crack/#comment-1011 newbizdarkwiz Tue, 21 Aug 2007 22:15:12 +0000 http://agencyspy.wordpress.com/2007/08/21/the-ad-industry-is-not-like-crack/#comment-1011 Amen, oh great Spy. Any new business person has a story of an idea presented in the pitch process that "showed up" in the marketing plan executed by the winning agency - even when the idea was presented by a losing agency. Every agency should have a mutual NDA signed at the beginning of a pitch that includes language that precludes the client from using ANY of the ideas, research, media concepts or creative executions without proper compensation - and then write in a big number. Amen, oh great Spy. Any new business person has a story of an idea presented in the pitch process that “showed up” in the marketing plan executed by the winning agency – even when the idea was presented by a losing agency.

Every agency should have a mutual NDA signed at the beginning of a pitch that includes language that precludes the client from using ANY of the ideas, research, media concepts or creative executions without proper compensation – and then write in a big number.

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