Making Boring Brands A Bit More Fun

We’re kind of obsessed with small shops. We just love their gusto. StrawberryFrog is up to their old creative tricks again. This time with an effort for one of the most boring brands ever, Unisys. The new campaign is called “Unlearn Outsourcing.”

Da Frog has rehashed one of their best ideas from last year with a personalized marketing campaign to help top-level management “Unlearn” the misconceptions of outsourcing. We’re kind of wondering what those misconceptions are, but nonetheless… It all begins with the agency will mail out a personalized edition of The Economist to a select group of CIO’s from businesses across the globe with each business leader featured on the cover. “It is accompanied by a headline explaining how that individual is spearheading change in their industry along with an invitation to visit a personalized, password-enabled website created just for them.” Nothing works better than flattering a CIO’s ego and The Economist no less!

Okay, so what we like about this effort is that it injects “fun” into a mundane practice. We’re almost positive that even CIO’s don’t want to spend one extra minute thinking about outsourcing. Plus, the sharp targeting and personalization is stellar. It’s the same reason we like the Fortune covers. There’s nothing wrong with winnowing down your message to the finest point. Wonder how much this cost Unisys? The personalized websites alone probably cost a mint, but considering the success of the Fortune campaign – it’ll more than likely pay off. If you’re actually interested in outsourcing or just want to see a fine example of a very well done website, you can view the public version here.