Should Advertising Agencies Be Doing More Good?

Piers Fawkes has just posted one of his amazing interviews on his site PSFK. This time it’s with Johnny Vulkan on his and now the industry’s newest hot concept – branded utility. Interesting short read about the idea of “good” and whether or not agencies need to participate in this cultural shift to the light and if so, how. Sample:

P: What’s your biggest concern with what’s going on today?

J: Apart from my own lack of time and increasing RSS list? – I actually feel very positive and optimistic. It may seem strange given a backdrop of intensely reported unrest, violence and inequality in many parts of the world, but at the same time I think we are in a position to really help and start addressing some of these issues.

Read it all here.