Get Behind Sprint Ahead

While Sprint is making consumer nightmares all over the place and their new viral campaign stinks and don’t get us started on Goodby’s half-assed revival of the tagline, “Sprint Ahead,” we will say that we enjoyed the behind-the-scenes look at how their recent broadcast spots were made. The video shows that advertising is very much art form. Something that many, many people – inside and outside of the industry – have forgotten.