You can’t manufacture authenticity. you can’t fake this stuff and have it feel even remotely sincere. excuse me while I go throw up.

I actually like this idea. I think you guys are being too negative. Do I like the song itself? Not really, but it’s not that bad.

That site makes my computer cry. At least we got an original song, NYRB just got a remix.

The sad thing about this campaign, beyond the fake songs, is that you’ll never see it unless you go to the website. Adidas, with all it’s clout, won’t put them on TV or the radio. It’s like BigSoccer. If you don’t already know what it is and where to find it, you’ll never find out. What the F is the point? Why can’t we get the full strength of Adidas’ marketing? Why do we get stuck with these lame-ass (and cheap-ass) “viral” campaigns?

This last poster’s picture is Monkey Warren of The Adicts semicolon close parens

Not as bad as being in a cell phone commercial…which is why I can no longer listen to Goldfrappe or Feist.

As one who doesn’t follow soccer, I am running this by my soccer obsessed friends to see if this is cool or not. Ha!

I got into MLS because it was a cool, underground-y kind of scene. Maximum fan participation, minimum corporate stupidity. Now Beckham comes and the corporations on the MLS like white on advertising.

Damone’s Rev’s song if fair, at best. And we’re gonna have to hear it over and over. (Yes, I pay money to watch soccer games.)

I will be mightily pissed if they STOP playing the vastly superior, truly inspiring, and ass-kicking Viva La Revolution from UK Oi-boys The Adicts.

Viva, indeed.