Tap The Fricking Keg Already

Heineken USA is just beginning a push of its Heineken DraughtKeg with the help of Berlin Cameron. They’re billing the keg as the “futuristic beer delivery system.” From the commercial, we were not really sure why it was futuristic, but with the help of AdWeek, we’ve gotten clear. You see – “DraughtKeg features an integrated pressurized and disposable CO2 system with mini-tap components in a lightweight steel keg for home use.” Oh… yeah, well, erm… the spot totally missed those very important details. The words flashing in the background were supposed to be a hint we thinks, but who can pay attention to any of that with those freaky characters gyrating around?

Anyway, while the song is kind of fun, the rest of this commercial makes us want to change the station. It’s too long and again, we didn’t know what the point was. Who are these guys dancing around? Are we supposed to know? Also, kegs are such a house party thing. We had one at our recent outdoor BBQ, so we’re kind of wondering why this spot is set in a club. It’s just confusing. Luckily, there’s also a website that explains exactly why this new keg is amazing. Built by the very competent Modem Media, the site allows visitors to download the soundtrack and upload photos of themselves or friends onto the very strange dancing robot bodies a la the recent Simpsonize machine. Wow. How boring.

We’re not impressed. Is this the work of our dude?