AdAge – Masters Of The Obvious
August 13, 2007
AdAge totally pisses us off. They’ve got a piece running about insurers not wanting to advertise on the new NBC show Cavemen based on the Geico guys. The new sitcom premieres on October 2nd and is NATURALLY proving to be a hard sell to rival insurers — who collectively spent $1.4 billion last year advertising auto coverage alone. Geico is also unsure as to whether they will buy time as the company is not in control of any of the show’s content or messages. Okay, so if we were Geico, we totally wouldn’t do it. The show is one long ad anyway and there’s no need to hammer consumers over the head with that fact.
AdAge is so dumb. They’re the masters of the obvious. If they didn’t get account scoops, we wouldn’t go to their stupid site at all. We don’t know where you stand, but in the great debate of AdAge versus AdWeek, we’d take the latter in a heartbeat.
August 13, 2007 at 11:46 pm
You say “AdAge is dumb.” And they’re MotO? Just kidding semicolon dash close parens I’m lovin’ your blog. Your take on Geico’s take: spot on.
This is the creative’s wet dream, having a spot become a show, especially for the writer. [They still hire writers, right? Hard to tell these days.]
Reminds me of my years in rock ‘n roll. All the drummers want to play bass, all the bass players want to play guitar, all the guitar players want to sing.
It’s like a musical Peter Principle: everybody rises to their level of incompetence.
Let’s see if it holds true vis a vis quality of the show. I’ll certainly be watching, which is an effing rare thing for me to say.