And Justice For Dubai

One of our favorite agencies, J. Walter Thompson, is making us proud again. JWT Dubai (opened in 1984) has become the first advertising agency in the Middle East to have a piece of its work chosen for inclusion in the collections of the Musee de la Publicite in Paris. The agency’s campaign for Thailand company Double A’s printer paper is to be added to the museum’s poster collection. The print ads employ smart visuals, which highlight the paper’s smudge free properties against the “smudged” cultural ideals of justice and peace.

Firas Medrows, the senior art director at JWT Dubai, said: “When they told me the news I thought it was a joke. I was only in the Louvre last week and I was thinking, wow, you can see all these paintings and you have this feeling that one day you want to be up there. Our business is also art, it’s not just advertising.”

That’s nice, right?

Credits:

Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo
Illustrator: Firas Medrows, Nabil Kamara
Typographer: Firas Medrows