What Happened To Converse?

UPDATE: A tipster sent a link to this video about created by PSFK, which echoes some of our thoughts. Must watch! Also, the current Converse website makes it look like the entire shoe line is made for children.

Converse’s new ad campaign is out. Continuing on last season’s “Get Chucked” concept the new shots are focusing on the women’s selection of the very smart extension to the Converse line – the John Varvatos collection. Produced by Yard, the latest “Get Chucked” print ads documents a young couple’s decadent hotel room weekend, with taglines including “God save Queens.” No. We’re not kidding. Yes, yes… they ads very pretty, very glossy. The models in them look very rich, blah, blah, blah.

Converse is often represented across the blogosphere as being All-American, timeless and then alternatively, rebellious (which is so American) a la Wilt Chamberlain, Kurt Cobain and The Ramones. We’d love to sport our OG Converse with pride again, so we beg you guys – bring back a little of that rough, renegade edge. Get the punk rock teenagers, the underground hip-hoppers and the mid-20 to mid-30 year old adults who just want a darn good sneaker without a lot of fuss, but a lot of sentimental history attached. Sigh.