Agency Spy

We spend a lot of time ripping up or alternatively, clapping wildly for recent campaigns. We thought it might be fun/illuminating/engaging if we offered up a new campaign and let you do the commenting. You guys always have a lot to say and aren’t you tired of Adage having the last word on whether something is good or bad? If you get a little long winded, feel free to send us an email with you comments and we’ll happily put your thoughts in a distinct post (if they’re worthwhile that is). We’ll make a series of it, yeah? Email us at agencyspy at mediabistro dot com or you don’t want to go for the full on glory, you can always just post in the comments section.
So… What Do You Think? New Mexico Tourism Broadcast Spot

Credits:
Title: Personal Day
Agency: M&C Saatchi, Los Angeles
Director: Matt Aselton of Epoch Films

Thought process:
“We’re extremely proud of this campaign,” said Huw Griffith, CEO of M&C Saatchi LA. “It’s yet another example of our brutally simple thinking and creative hard sell.”

“The message is that New Mexico truly is the best place in the universe to visit,” said Johnny Montoya, Tourism Department Advertising Director. “These ads will be unique and eye-catching; and they will increase the awareness of New Mexico as a vacation destination.”

Alright. Let ‘er rip!