Mindshare Ups The Ante Taking $40M

This is the most boring account selection notice ever. SAP has consolidated its online and offline global media account at WPP Group’s MindShare after a review. MindShare has been the incumbent on the client’s traditional offline planning and buying since 1999. It retains that business while picking up the digital and direct response portions of the account.”

Adweek says, “John Montgomery, who heads MindShare Interaction, led the winning pitch, and the global SAP account will be handled out of the shop’s New York office, jointly serviced by traditional MindShare and Interaction staffers, the agency said.”