JWT New York Vs. JWT London
August 2, 2007
We just talked about Smirnoff’s new viral spot, but we’re going to have to mention them again. AdScam has an interesting post this morning about JWT London versus JWT New York using a brilliant new ad for Smirnoff by the London shop as an example of the difference in quality levels he sees between the two divisions. The two spots below are pushing different themes on the Smirnoff brand - New York’s is about heritage. London’s centers around the idea that Smirnoff is triple distilled. Nonetheless, we think both videos take the brand from college-party-vodka-of-choice up a notch giving the brand a bit more integrity. Whether one shop’s take on that is more creative, beautiful, awe-inspiring, entertaining… we’ll leave that for you to battle out in the comments section. See them both after the jump…
JWT New York’s Smirnoff Spot
JWT London’s Smirnoff Spot
August 3, 2007 at 5:51 pm
My vote goes for New York.
The audience takes away something instead of creative directors getting something to awe admen with.
September 3, 2007 at 10:50 am
No doubt! Both got excellent CG effect, pretty much like seeing a hollywood movie. But my vote will go to JWT London as I found the idea is more apparent!