Domino’s Is Down To Three
August 2, 2007
Domino’s Pizza has selected three finalists in the review for its $170 million ad account. Adweek reports that GSD&M in Austin, Texas, Interpublic Group’s The Martin Agency and Crispin Porter + Bogusky in Miami will be making their final presentations in September. The incumbent has been JWT for the last five years. However, that silly tagline they have “Get the door. It’s Domino’s,” has been around since the pizza maker was repped by Deutsch,
From an internal memo that Adweek got its hands on written by JWT New York co-presidents Rosemarie Ryan and Ty Montague: “-it has become clear to them and us that their needs moving forward are quite different than what we will be able to provide. We thank them for the opportunity to help build their business twofold and wish them the very best in the future.”
Doesn’t it seem scummy when Adage or Adweek excerpts from an internal memo? Don’t get us wrong. We’d do the same thing if someone had sent it to us, but they’re the big boys, the journalists, the establishment… Maybe it’s just us.
