Comments on: Why Do You Hate The Gap? http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 By: Sur http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-1976 Sur Tue, 11 Sep 2007 20:58:06 +0000 http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-1976 Does anyone else remember where the NAME came from in the first place? The Gap, which opening in the late 60's or early 70's, referred to the generation gap! And it was a place to get really cool and really cheap jeans. Maybe they should try going back to where they began? Does anyone else remember where the NAME came from in the first place? The Gap, which opening in the late 60’s or early 70’s, referred to the generation gap! And it was a place to get really cool and really cheap jeans. Maybe they should try going back to where they began?

]]> By: McCANNY http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-1165 McCANNY Sat, 25 Aug 2007 15:24:25 +0000 http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-1165 Oddly, the only one to profit from GAP's ongoing exercises in self-righteous pomposity is Mr. Laird... who seems to have NEVER had an idea beyond just where-- in consistently, classically un-hip photos-- to place a client's logo. But, as Ms. Karan's long-standing darling, he envelopes himself in stylish robes of entitlement. The mystery of this man's success continues..... with the wildly "desperately and feloniously seeking fragrance" spot for SJ Parker's COVET perfume. Mr. Laird seems to be a man whose judgement and taste people feel bizarrely obligated listen to and respect. I'd say his biggest success is pulling off this gargantuan masquarade. So, as GAP sales continue to fall in the west like the setting sun, I say- keep up the good (self-serving) work, Mr. Laird-- you're just so tres, tres. Oddly, the only one to profit from GAP’s ongoing exercises in self-righteous pomposity is Mr. Laird… who seems to have NEVER had an idea beyond just where– in consistently, classically un-hip photos– to place a client’s logo. But, as Ms. Karan’s long-standing darling, he envelopes himself in stylish robes of entitlement. The mystery of this man’s success continues…..
with the wildly “desperately and feloniously seeking fragrance”
spot for SJ Parker’s COVET perfume. Mr. Laird seems to be a man whose judgement and taste people feel bizarrely obligated listen to and respect. I’d say his biggest success is pulling off this gargantuan masquarade. So, as GAP sales continue to fall in the west like the setting sun, I say- keep up the good (self-serving) work, Mr. Laird– you’re just so tres, tres.

]]> By: Jessica Simpson, Usher, Tim Gunn… Did We Miss Anyone? | Celebrity Gossip, Rumors and Scandals http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-1070 Jessica Simpson, Usher, Tim Gunn… Did We Miss Anyone? | Celebrity Gossip, Rumors and Scandals Thu, 23 Aug 2007 19:11:38 +0000 http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-1070 [...] We’re always a little wary when it comes to celebrities pushing for retail stores. It has never worked for The Gap, and we’re pretty certain it’s not going to light a fire under consumers to haul it to [...] [...] We’re always a little wary when it comes to celebrities pushing for retail stores. It has never worked for The Gap, and we’re pretty certain it’s not going to light a fire under consumers to haul it to [...]

]]> By: Jessica Simpson, Usher, Tim Gunn? Did We Miss Anyone? « Agency Spy http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-1068 Jessica Simpson, Usher, Tim Gunn? Did We Miss Anyone? « Agency Spy Thu, 23 Aug 2007 18:36:14 +0000 http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-1068 [...] We’re always a little wary when it comes to celebrities pushing for retail stores. It has never worked for The Gap, and we’re pretty sure it’s not going to light a fire under consumers to haul it to [...] [...] We’re always a little wary when it comes to celebrities pushing for retail stores. It has never worked for The Gap, and we’re pretty sure it’s not going to light a fire under consumers to haul it to [...]

]]> By: Pink, Beyonce, J-Lo, Britney And Pepsi Get Into A Commerical | Celebrity Gossip, Rumors and Scandals http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-803 Pink, Beyonce, J-Lo, Britney And Pepsi Get Into A Commerical | Celebrity Gossip, Rumors and Scandals Mon, 13 Aug 2007 20:43:07 +0000 http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-803 [...] speaking Pepsi’s ads are weak. They have a similar problem to the issues going on in advertising by at The Gap. They haven’t quite figured out that celebrity isn’t everything. The type and BBDO plus [...] [...] speaking Pepsi’s ads are weak. They have a similar problem to the issues going on in advertising by at The Gap. They haven’t quite figured out that celebrity isn’t everything. The type and BBDO plus [...]

]]> By: Pink, Beyonce, J-Lo, Britney And Pepsi Get Into A Commerical « Agency Spy http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-800 Pink, Beyonce, J-Lo, Britney And Pepsi Get Into A Commerical « Agency Spy Mon, 13 Aug 2007 20:18:39 +0000 http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-800 [...] speaking Pepsi’s ads are weak. They have a similar problem to the issues going on in advertising over at The Gap. They haven’t quite figured out that celebrity isn’t everything. The brand and BBDO [...] [...] speaking Pepsi’s ads are weak. They have a similar problem to the issues going on in advertising over at The Gap. They haven’t quite figured out that celebrity isn’t everything. The brand and BBDO [...]

]]> By: lalana http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-468 lalana Thu, 02 Aug 2007 21:24:33 +0000 http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-468 Five reasons I hate the Gap: 1. Size inconsistency. I've held up two of the same size of jeans and one will have a waistband 2" larger than the other. 2. The stores are too hot (I'm in Texas). Crank up the a/c if you want me to shop longer and please make the dressing rooms at least 5 degrees cooler than the retail area. 3. Impossible to find an employee to help you once you hit the dressing room. Often all the salespeople are clustered at the registers, still working too slowly to make the lines go faster. I don't want to have to get fully dressed to find a different size. 4. Cheaper and cheaper "finishing" on garments. Things like seams, hems and buttons used to be nicely done. No more. Everything's hanging by a thread. 5. Same old/same old every season. Same tees, same ugly khakis, same too-small sweaters in dull colors. One reason I keep going to Gap: The markdowns. It's easy to find shirts that 3 weeks earlier were $48 and are now marked down to $5.99. Sometimes as low as $2.99. I wear these when I travel and discard them along the way. Sure lightens the luggage. Five reasons I hate the Gap:
1. Size inconsistency. I’ve held up two of the same size of jeans and one will have a waistband 2″ larger than the other.
2. The stores are too hot (I’m in Texas). Crank up the a/c if you want me to shop longer and please make the dressing rooms at least 5 degrees cooler than the retail area.
3. Impossible to find an employee to help you once you hit the dressing room. Often all the salespeople are clustered at the registers, still working too slowly to make the lines go faster. I don’t want to have to get fully dressed to find a different size.
4. Cheaper and cheaper “finishing” on garments. Things like seams, hems and buttons used to be nicely done. No more. Everything’s hanging by a thread.
5. Same old/same old every season. Same tees, same ugly khakis, same too-small sweaters in dull colors.

One reason I keep going to Gap: The markdowns. It’s easy to find shirts that 3 weeks earlier were $48 and are now marked down to $5.99. Sometimes as low as $2.99. I wear these when I travel and discard them along the way. Sure lightens the luggage.

]]> By: Amy http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-448 Amy Thu, 02 Aug 2007 17:46:25 +0000 http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-448 I haven't been in a GAP since I walked in..and right out of one in NYC last summer. They have PILES of way too much "stuff" poorly displayed on tables. It's a case of abundance being a very bad thing. ALL of it is wrinkled and much of it is poorly made. I haven’t been in a GAP since I walked in..and right out of one in NYC last summer.

They have PILES of way too much “stuff” poorly displayed on tables. It’s a case of abundance being a very bad thing. ALL of it is wrinkled and much of it is poorly made.

]]> By: CAS http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-441 CAS Thu, 02 Aug 2007 15:12:58 +0000 http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-441 I hate the gap because it looks generic. I could walk into any Macy's and pick up John Ashford (the most basic store brand they carry) and have the same style and quality that gap clothing has, but instead of 40+ dollars for a shirt I'm looking at 9.99. I hate the gap because it looks generic. I could walk into any Macy’s and pick up John Ashford (the most basic store brand they carry) and have the same style and quality that gap clothing has, but instead of 40+ dollars for a shirt I’m looking at 9.99.

]]> By: Internet Marketing Publicidade Online http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-432 Internet Marketing Publicidade Online Thu, 02 Aug 2007 00:02:58 +0000 http://agencyspy.wordpress.com/2007/08/01/laird-partners-and-the-gap-have-it-all-wrong/#comment-432 Well done, great blog and great posts!!!! Well done, great blog and great posts!!!!

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