Why Make The Effort?
July 30, 2007
McCann Erickson Geneva, Switzerland has recently produced a series of ads promoting Electric Bikes. Maybe their research noted that going the green (”Save gas! Save Mother Earth!) was not so important to the citizens of Switzerland, but saving time/energy is because the tagline with this slightly humorous campaign is “Why Make The Effort?” We like it. Playing on people’s laziness is not a bad way to get them to save the earth, even though we’re positive that was not one of McCann’s goals. More ads and credits after the jump…
Advertising Agency: McCann Erickson Geneva, Switzerland
Creative Director: Timo Kirez
Art Director: Olivier Renaud
Copywriters: David von Ritter, Fabien Kuechler
Photographer: Elias Amari
Additional credits: Le Studio, Thierry Bourdeilly
Published: March 2007
Via Ads Of The World
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