Agency Spy

Carat USA is merging with their digital unit Carat Fusion to form a super entity. The very accomplished Sarah Fay (watch the video interview with her above) has been named the CEO of the new entity. She’s been running parent company Aegis’ digital assets anyway. Smart move to allow the digital head run the business rather than the traditional guy, Ray Warren who will be leaving the company.

“We believe that combining these two great companies together into a single organization reinvents the agency model.” said David Verklin, CEO of Carat Americas.

This is a reinvention of the agency model? Guffaw. Dude. Come on… where have you been? You know it’s 2007 right? You should of thought of total integration years ago, so that recent report from Forrester (which touted how brands have no faith in their agencies ability to stay up on cultural trends and emerging markets) would never have existed.

Dear David - here are some people actually overhauling the idea of an advertising agency:

- Anomaly who has found a way to get invested in their client’s intellectual property… READ MORE HERE

- Havas is letting it’s creative directors roam free… READ MORE HERE

- Modernista who’s not taking any shit from their clients anymore… READ MORE HERE

- Oh! And Goodby Silverstein + Partners beat you to the punch by just a few weeks. Next time right? READ MORE HERE