Aquafina Is Really Just Tap Water
July 27, 2007
Lots of people thought that the call for business enterprises to take on aspects of transparency was just a passing fad brought on by the internet. Next time you see one of the folks at dinner party remind them of how dead wrong they have turned out to be. For an example, look at the uproar over Penelope Cruz and L’Oreal or the call for advertising and blog network Federated Media to get clear about not only Microsoft, but their selected speakers for their upcoming conference. The big news today is that Aquafina, a PepsiCo. brand, is to begin letting consumers know exactly what is in those $2.25 bottles. Our sources say that due to pressure from consumer and environmental groups, Aquafina’s label will now include the words “Public Water Source” aka the tap water. Coca-Cola’s Dasani brand is also taken from public reservoirs and the company is planning on following suit by early fall. Meanwhile, Evian, Fiji Water and Nestle’s Poland Spring are exempt from the new labeling, as their water supply is from “spring waters.”
There’s a movement brewing to get consumers to start drinking straight from the tap since the H2O bottles add millions of pounds of plastic to landfills and require who knows how much energy to produce and ship across the United States. We think this new labeling isn’t going to hurt the business. First, who reads the small print? Plus, Americans are now conditioned to drink from the bottle and eschew the faucet. In fact, right now, we’re drinking from a 1.5 liter bottle of Deer Park. What can we say? We’re suckers for good marketing.
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July 27, 2007 at 5:51 pm
[...] is water July 27, 2007 Filed under: Uncategorized — teksht @ 5:51 pm Agencyspy has it. Aquafina is water and they are letting consumers know what it really is. Check it out there. [...]
July 27, 2007 at 8:44 pm
[...] Aquafina is Really Just Tap Water [Agency Spy] [...]
July 27, 2007 at 8:49 pm
“Plus, Americans are now conditioned to drink from the bottle and askew the faucet.”
Should that be “eschew”? Really, I expect more from Agency Spy. Like correct word usage.
July 28, 2007 at 12:24 am
Sometimes even perfect little us (just like you) can make a mistook… oops! Ahem… We mean mistake.
July 30, 2007 at 1:14 am
Pepsi got zinged a few years ago for false advertising - “bottled at the source” with graphics of mountains. ice try. Then they backpedaled and touted their “state of the art filtration system” which may be true. The “source” is Ayer, Massachusetts.
July 30, 2007 at 1:14 am
That would be “Nice try.”
August 1, 2007 at 6:24 pm
[...] recently got ordered to place labels on their water bottles that let consumers know that, hey - it’s from the tap. Penn & Teller have released this [...]
August 6, 2007 at 9:46 pm
[...] when it comes to advertising. From banned XBox print ads to Aquafina having to admit it’s tap water, the advertising industry had better realize we need to stay on the alert. The latest addition to [...]