R/GA Eats From JWT’s Plate

J. Walter Thompson creative director Robert Rasmussen has split for R/GA to be the lead creative on its Nike account. He is the archetype of the CD with that very Flock of Seagulls haircut, no? Rasmussen, who looks like he’s in his late 20s, but is really 38, spent two years at JWT, where he was creative director on the JetBlue account. This came after spending seven years at Wieden + Kennedy where he also worked on the Nike account. At Interpublic Group’s R/GA, Robert will lead the team on Nike+, Nike Running and Nike Women. Here’s why Rasmussen is considered a big deal – from Adweek:

“Rasmussen is credited with an interactive breakthrough when he worked on the Sega account at Wieden. In 2004, his team created a wide-ranging alternate reality game called Beta-7 to promote Sega’s ESPN NFL Football game. It used blogs, viral video and traditional media to pull in 2 million participants. The campaign won the Grand Clio that year.”
This guy has been a busy bee. Wonder how much R/GA had to shell out to poach him from JWT to go work on brand he’s already busted a nut on. Hmmm….

More: Inside R/GA

Or, Running Is For Pussies