OgilvyOne Scoops Up A New Face

OgilvyOne has hired Anthony Romano, former director of relationship marketing at the Gap, as a senior partner and client service director. He takes the place of Riccardo Zane whom we reported has having defected to Agency.com a few weeks ago. Aflac, Six Flags and Investools will now fail under Romano’s charge.

Michelle Bottomley, co-president of Ogilvy’s New York operation, said Romano “represents a new breed of agency executive bringing client experience building relationships between brands and their customers, using digital and traditional media fueled by data-driven insights.” Really… who writes this stuff for these people? She couldn’t say something that was actually about Romano as an individual? So yeah, blah, blah, blah.

The man himself said, “I’m just looking to be around great brands and great people,” be it at an agency or a marketer. “I go after passion brands or brands that are iconic.” He also said his management style as rooted in trust. “Hire experts and allow them to thrive and improve,” he explained. “I’m not an over-the-shoulder control freak.”

True or false? Have you worked with Anthony Romano? All tipsters identities are kept close to the vest. Let us know at agencyspy at mediabistro dot come