Penelope Cruz Takes Down L’Oreal
July 24, 2007
The Advertising Standards Authority is taking cosmetic company L’Oréal over its knee for false advertising in its broadcast spots. It seems, like all good make-up brands, L’Oreal has been adding extra lashes to its model’s delicate little eye lids in their advertisements for mascara. More specifically, the ASA is upset over the extra lashes, which got stuck on Penelope Cruz for L’Oreal’s Telescopic Mascara commercials. McCann Erickson is the agency for L’Oreal worldwide. For some reason, The Times UK is reporting that the ASA was “shocked to discover that the perfect parabolic curve of batting lash was achieved with a bit of glue and false hairs.” Really? Shocked? Uh, duh… yeah. Cosmetic companies and advertisers of any sort have been “juicing” up not only their models, but their products since the dawn of time. This new action could have enormous ramifications for Revlon, Maybelline, Almay, Lancome, et al. What’s next? Is the ASA going to go after fast food spots? We hope not. It wouldn’t be so pretty. See what we mean here.
The ASA reacts to consumer complaints. It’s not just a group of old men dolling out punishment. Like we said, consumers are all over advertising these days. Best to watchyaback.
July 25, 2007 at 12:00 am
[...] Penelope Cruz Takes Down L’Oreal [image] The Advertising Standards Authority is taking cosmetic company L’Oréal over its knee for false advertising […] [...]
July 25, 2007 at 4:19 pm
Smoke and Mirrors…food photography is an art form, lightening is a art form. Art should be taken more seriously and put back into the public school curriculum not to make more artist but to educate the future leaders of our country how Art relates to other things such as advertising and reality.
August 9, 2007 at 4:49 pm
[...] if consumers and censors are going to scream bloody murder over some fake eyelashes slapped on Penelope Cruz for a L’Oreal commercial, then gosh darn it – someone needs to start calling about Britney Spears’ latest ad for her [...]
August 20, 2007 at 5:56 pm
[...] Penelope Cruz, The ASA And Consumers [...]
August 23, 2007 at 4:29 pm
[...] how that may effect our conception of reality. From an image of a President in a tattle magazine to Penelope Cruz’s fake eyelashes in a L’Oreal ad – image alteration – this new form of “public advertising” has [...]
November 20, 2007 at 12:36 am
I think it’s only a matter of time before Britney runs over a photographer and kills ‘em. What happened to that sweet old Britney we used to know and love?