Omnicom Begets OMG Digital

Omnicom Media Group has decided to create a new in-house unit called OMG Digital that will oversee oversee $2 billion worth of web-based media spending. This is a world wide venture for Omnicom covering North America, locations in Asia Pacific, EMEA and Latin America. Clients of Omnicom’s media agencies, OMD and PHD will still get their media buying services through these agencies. OMD digital department head, Sean Finnegan, will become the CEO at the new division.