New Agency? Check Out CommonGround
July 19, 2007
Steve Centrillo, (pictured here) former CEO of Foote, Cone & Belding (you know, the FCB in DraftFCB?) in New York, and ex-Grey executive creative director Dave Tutin have teamed up to launch CommonGround Partners, a strategic brand consultancy that will assist chief marketing officers with a focus on brand strategy and integration rather than creative execution.
From Adweek: “For years now the ad industry has wrestled with the issue of integration, while not admitting that it created this problem by disintegrating the ever-growing forms of advertising communications in the search for revenue streams,” said Centrillo.
The goal is not to replace a client’s agencies but rather “to provide them the springboard for creating great work for clients,” said Tutin.
They seem like a good pair and they’ve known each other for some time having once both worked in darkgrey – that once cool unit of Grey Worldwide. Good luck to ‘em both.
July 19, 2007 at 3:34 pm
Do we know how to contact CommonGround? Sounds like a great thing.
July 19, 2007 at 3:42 pm
Hmmm… we did a Google search and came up empty. However, try Linkedin. In the above post, we’ll add the link to Steve’s page for you.
July 19, 2007 at 4:13 pm
We’d just like to say thanks. Not just for the nice words about our new venture but for recognizing that even Grey once had a “cool unit.”
CommonGround Partners is at 40 Wall Street, 29th Floor, New York, NY 10005. Our number is 212.400.7211.
Email us at daveandsteve@commonground-nyc.com
Oh and we’re working on the Google thing!
July 20, 2007 at 11:38 pm
Trust me – having worked at Grey in the so-called “hey day” of Tutin and Blamer’s ‘villages’ – there was NO cool unit. If anything maybe it was the even worse named ’sticky grey’ with starburst, etc. But probably not that either.