Visa Loves Debt
July 17, 2007
Bloggers, like The Consumerist, are upset about the new Visa spots from TBWA/Chiat Day: “They show commerce going along like clockwork. People paying with their tap-and-go Visa card. Getting their donuts. Until one guy pays with cash. Everything screeches to a halt. He leaves with his goods and his quaint “change,” chagrined. Man, you don’t wanna be that guy. No, you wanna be like the efficient credit card bots. They’re cool. Being in debt is cool. Who cares if they have 20% APRs.”
Twenty-percent? Yeah. Think we’ll stick with paying for our cup of joe with good ol’ fashioned cash-o-la. We thought that instead of posting the spot, we’d post one of the videos on YouTube of the actors messing around during the shoot. In this one, the actor actually holds up the Visa card and says, “Residuals.” Ah, sweet. That’s what broadcast is all about – the pay day. We’re sure Visa understands the concept. You can see the actual commercial here.
More: TBWA Spain Is A Bit Sketchy
Yet, TBWA London Made A Great Recruitment Video
