Sony’s Bravia – The Aftermath

Have you seen the new Sony Bravia spot created by Fallon where color spurts up and over an apartment building? If not, be sure to watch it before taking a peak at the very funny video above, which features a “resident” of the building talking about the aftermath of the Sony Bravia shoot. Very funny. Wish Fallon had done it themselves though. Every agency should be thinking about the YouTube follow-up to their broadcast spots. Yes, behind-the-scenes videos are great, but it doesn’t actually make the campaign a living breathing organism of its own right. Extensions on broadcast spots keep the promotion alive long after the media buy has run out. Bonus points: YouTube is still The Wild West. You can get a little cheeky with your creative. For an example: The Coke Happiness Documentary. Brilliant really.