Interpublic Is Awake!
July 16, 2007
Interpublic Group has formed a mobile marketing agency to service its existing clients. Whoa! Who knew they were even paying attention anymore? The new division is called Ansible, and is a joint venture between IPG and Velti, a London-based mobile marketing technology provider. Three cheers to Interpublic! Now, if only they could do something about that office of theirs… Hey! In case you didn’t know (and we didn’t until 30 seconds ago), an ansible is “a hypothetical machine, capable of superluminal communication, and used as a plot device in science fiction literature.” Doesn’t that sound like a name that the smarty-farty kids at W+K would of come up with?
Vladimir Edelman, formerly CEO of Soapbox Mobile, will lead the agency and Larry Harris founder of FCBi and the director of integrated marketing at DraftFCB, will serve as president. We bet Larry is glad to be the hell out of Draft.
July 16, 2007 at 11:51 pm
Ansible is also used by Orson Scott Card in his Ender’s Game series.
Ok, now I feel like a sci-fi nerd.