Applause: “Not Here But Now”
July 14, 2007
Amnesty International in Switzerland launched an award-winning human rights awareness campaign called “Not Here But Now” that we couldn’t let you miss (see larger photos after the jump).You may have noticed that it rightfully took home a Gold Lion this year, but we’re not taking any chances. Placed in Swiss cities in June 2006 the campaign was designed to remind people that despite their violence free lives, human rights violations were happening just a few hours flight away. Cities included in the billboards and bus signs were: Gaza, Somalia, Israel, China and Liberia. Powerful brilliant and truly creative work.
The campaign was created by the agency Walker Werbeagentur Zürich.
Executive creative director/copywriter: Pius Walker
Art director: Marianne Friedli
Photographer: Federico Naef
Illustrators: Florian Fröhlich and Carolina Gurtner
Account supervisor: Hans Beer
