The Advertising Challenge
July 13, 2007
From the Associated Press: Consumers put away their wallets in June, sending retail sales crashing by the sharpest amount in nearly two years. Okay there’s some other things going on: war, Tivo, Paris Hilton… However, good advertising should lead to sales. That’s the point. Let’s face it, most advertising stinks like poo these days. So, whatcha goin’ do about it? Huh?
