McDonald’s Goes Green - Is The Sky Falling?

Everyone brace themselves. We’re about to use McDonald’s as an example of how best to go green… In the UK, McDonald’s announced that it will start using its own waste cooking oil to make biodiesel, which will then be used to fuel its truck fleet of 155 vehicles. Matthew Howe, senior vice president has even suggested to Reuters that the company may be able to sell the excess biodiesel to others opening up a whole new revenue stream for the chain. Plus, by using the fuel, McDonald’s will save 1,675 tonnes of carbon per year, the company said.

This is how you do it. Help your clients go green by first figuring out how to help their business on the revenue side. Worry less about what consumer’s are going to think. Promise. They’ll love whatever you cook up whether its directed at them or not. If you need some help, look here. Secondly, going green to fast is improbable for most business. Start slow. Remember: Agencies and brands need to be very careful about greenwashing. It’s a fast way to destroying credibility in this new world that is very rightly concerned with all things eco. Look at poor Starbucks or the not so poor, Shell Oil.

Via Autoblog Green

More: Enough doom and gloom. Do something fun - Take A Peak At Some Agency Interiors