Inspiration From Cannes: Choose Your Own Adventure

At Cannes, Jeff Goodby, (co-chairman, Goodby Silverstein & Partners) was talking about the lack of creativity in the industry echoing Marc Brownstein’s comments in Adage. Whiners. Anyway, we’re going to try and help solve this crisis. Hey! Don’t steal these people’s work ’cause we’ll dime you out faster than a mafia member facing felony charges. You know your budget is big enough to just pay the creators and get the job done right.

The mission stencil story is an interactive, choose-your-own-adventure game that takes place on the sidewalks of the Mission district in San Francisco. See all photos here. The story is told through spraypainted stencils connected to each other by arrows. Their are two possible endings, happy and tragic. The story can also end unexpectedly if the viewer chooses the wrong path.

And guess what? It’s working. Lots of people are playing this new type of game right now. If that doesn’t sound like a campaign in the making, we don’t know what would. Contact: Whydoesshelovethemoon at gmail dot com and get the job done right.