Agencies Can Prove They Give A Crap About Mother Earth

Considering that Live Earth was a bit of flop, Snore Bore Gore (who we are starting to like actually) has decided to create a user generated ad contest for dear ol’ Mother Earth. Gore believes that best way to reach public hearts and minds is through the time-tested medium of advertising. Damn straight! Gore is also trying to get the agencies involved by sending out invites to submit 15-, 30- and 60-second “ecospots” explaining the global warming phenomenon and urging action to address it. Could be a bit of good PR for you old foggies. Grey? We’re looking at you. How much you want to bet though that the winning vid is created by a regular old Joe? See the details for entry here or just watch the video above.

Of course, “famous” eco-warriors like Cameron Diaz and George Clooney will narrow down the field with the American public selecting the ultimate winner. Hey! We in the ad biz know a little celebrity never hurt a campaign. Several entries will be broadcast and a Toyota Highlander hybrid S.U.V. will be awarded for the best spot along with major bragging rights. Greg Stern, chief executive of Butler, Shine, Stern & Partners (an agency we dig) applauded the user-generated bit, but added: “It’s unfortunate that the prize in the end is an automobile, even if it’s a hybrid.” True, true…

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