What The…? It’s A Hot Mess.

People have been making some nasty noise about an upcoming BET series called “Hot Ghetto Mess” based on the website of the same name. As such, advertisers like Home Depot and State Farm Insurance have pulled their advertisements. Question: just what were these two brands doing getting on board in the first place? Now, they’re going to suffer from articles that are appearing in Reuters to Newsweek. Serves them right.

“Hot Mess” is a compilation of viewer-submitted home videos and BET-produced man-on-the-street segments that exhibit blacks in unflattering situations that are well, deemed ghetto. Um, yeah and the “Mess” logo is an animated blackface character depicted with a red slash through the image. Hello? We want names! Really… who bought time on this show for Home Depot? Did ya’ really think that was a good idea? Did anyone use Google to see how many blogs are having heart attacks over this? Even if BET is saying it’s a commentary on American black culture and hopefully, a starting point for discussion, no media buyer should have bought that sauce.

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