Why Digital Is Better Than Advertising
July 11, 2007
Poke is one of those little digital shops that have the big digital shops running scared. Now, meet its founder whose name is Iain Tait and he’s a bit of a brilliant geek. Check out his Linkedin profile. He also plays the Nintendo in a sorta band called ‘The Electroplankton Quartet’. In the video above at the recent London PSFK Conference, Tait gives ten reasons why digital is better than advertising. Brave man. He’s incredibly funny. Here’s a quote: “I don’t hate advertising… some of my best friends are in advertising.”
