Who Wants 100 Million Dollars?
July 11, 2007
Sony Computer Entertainment America has put TBWA\Chiat\Day on notice. SCEA is putting its $100 million Sony PlayStation account into review and not a moment to soon! We’re hoping it has something to do with the us and the rest of the blogosphere’s backlash to the Sony PS2 ads or better yet, consumer backlash via YouTube videos.
From AdWeek: “It is believed that TBWA parent Omnicom Group tried to keep the review contained to the family, but Sony has hired consultancy Select Resources International to oversee the process, sources said.”
Thank heavens, because some of this Playstation print stuff has been awful. Take a look at the one above or check out this catalog of offensive Playstation ads.
