Dumb Post Of The Day: AdWeek Needs To Get It Together
July 11, 2007
Honestly, we’re on fire today. We’re just beating everybody up. It’s the heat. Today, we’re going after a piece featured on AdWeek titled “Most Consumers Use Mobile Phones For Calls, Text.” This is such old news. The Mobile Marketing Association has been releasing studies that this exact same thing for the past two years. If you’re on the mobile side of the business and you didn’t already know this, we suggest you walk into your boss’ office and fire yourself. And! If AdWeek is supposed to be the go-to publication for ad folks, then this kind of half-assed reporting is just deplorable. Give us real info! Real news that we can use!
What’s even funnier is that the last line of the Adweek piece reads: “The survey of 1,717 adults and teens was conducted April 9-20.”
Hi! AdWeek? It’s July lovelies. July.
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