Nokia Bites Back
July 11, 2007
Some kids from Nokia got together and created a sort of infomercial disputing the claims of the iPhone, while they walked the the long consumer line on launch day. What’s interesting it’s an incredibly informative piece of media on the N98 (Nokia’s soon to be launched iPhone killer). We had no idea that the iPhone didn’t have GPS. Interesting. Hope Nokia’s ad agency takes a look at this when brainstorming for creative on the N98 launch.
Alas… Those iPhone fanatics who queued up are really just Apple heads and there’s no changing their very loyal minds.
Thanks to Jenna for the link!
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July 14, 2007 at 6:58 pm
I love it. The best way to destroy your product’s chances of success are labelling it “XXXX-killer”. Companies have been doing that for years. Unfortunately, by doing so, you are advertising that the XXXX product is the best…the leader…the one to beat. You make everyone buy XXXX and not your own product.
Hundreds tried to do it with the iPod. All failed. Nokia won’t fair much better. They need two things: a) A sexy-as-hell looking phone – and let’s face it, there are few phones if any other than the iphone that you could consider sexy, b) they need to have FAR FAR better UI on their software. No one can compete with Apple. On Nokia/Motorola/Blackberry phones, most people only use 10% of the features. On the iPhone it appears people are using 80%-90%. And the iPhone is super easy to use.
I wish people would begin to understand its not about the number of features a device has. It is ALL about the usability (as evidenced by a 90%+ user satisfaction rating for the iPhone which is unheard of in the cell industry. The iPod was the prime example. Other MP3 players matched or exceeded features but couldn’t dent marketshare….features mean jack-squat if you can’t use them.
And for all you boobs out there who will comment that I’m nuts, well, go look at stats on the iPod and iPhone for yourself. Facts. Suckers.