Comments on: Crispin Porter And The New Agency Model http://agencyspy.wordpress.com/2007/07/10/crispin-porter-and-the-new-agency-model/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 By: Ged http://agencyspy.wordpress.com/2007/07/10/crispin-porter-and-the-new-agency-model/#comment-793 Ged Mon, 13 Aug 2007 17:14:31 +0000 http://agencyspy.wordpress.com/2007/07/10/crispin-porter-and-the-new-agency-model/#comment-793 I am not so sure, from inside the PR industry, billing rates and account sizes have been static overall for the past 10 years or so. PR still hasn't managed to do a convincing job on measurement and research and much of the new digital techniques don't necessarily have good measurement either. Digital is important but the measurement (mechanisms to prise open the boards purse)isn't that straightforward either. I think that Bain Net Promoters may join the dots in the longer term if backed by appropriate technology. You are right that everything is going integrated, I am inclined to think that it will be media buying agencies that will be the big winners if they are smart. They hold the bulk of the money, the intelligence and have the relationships at the required level. I am not so sure, from inside the PR industry, billing rates and account sizes have been static overall for the past 10 years or so. PR still hasn’t managed to do a convincing job on measurement and research and much of the new digital techniques don’t necessarily have good measurement either.

Digital is important but the measurement (mechanisms to prise open the boards purse)isn’t that straightforward either.

I think that Bain Net Promoters may join the dots in the longer term if backed by appropriate technology.

You are right that everything is going integrated, I am inclined to think that it will be media buying agencies that will be the big winners if they are smart. They hold the bulk of the money, the intelligence and have the relationships at the required level.

]]> By: Meek http://agencyspy.wordpress.com/2007/07/10/crispin-porter-and-the-new-agency-model/#comment-126 Meek Wed, 11 Jul 2007 20:26:16 +0000 http://agencyspy.wordpress.com/2007/07/10/crispin-porter-and-the-new-agency-model/#comment-126 can't say i disagree with anything you said. buzz marketing has been extended to add buzz management and we all know those lucrative 17 year olds who will spend all their money for the next 50 years (vis-a-vis the ~25 years of spending i have left) are far too "clever" to fall for traditional advertising techniques. ...then again, my appetite for all those homemade videos on youtube has been saturated and perhaps those precocious kid didn't have anything profound to say afterall. can’t say i disagree with anything you said. buzz marketing has been extended to add buzz management and we all know those lucrative 17 year olds who will spend all their money for the next 50 years (vis-a-vis the ~25 years of spending i have left) are far too “clever” to fall for traditional advertising techniques.

…then again, my appetite for all those homemade videos on youtube has been saturated and perhaps those precocious kid didn’t have anything profound to say afterall.

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