Applause: Nordpol + Hamburg’s Cannes Winner

We love the “Power of Wind” spot created by Nordpol + Hamburg for German energy firm Epuron. It totally deserved to win top honors for best film advertising spot at Cannes. Humorous and yet, completely touching (sniff, sniff) the agency took the “idea” of wind and managed to humanize it through an awkward, loveable character and sweet narrative.

If you get a second, check out the Nordpol +Hamburg site here. It’s oddly almost perfect. While it’s all in German, the site manages to feel slick and clean, while managing to convey the idea of a fast paced world, culture. Perfect.

More: Check out other reasons to applaud.

Or, take a look at a few reasons not to.