Inspiration From Cannes 2007: Ruby Pseudo Chat Chat
July 6, 2007
At Cannes, Jeff Goodby, (co-chairman, Goodby Silverstein & Partners) was talking about the lack of creativity in the industry echoing Marc Brownstein’s comments in Adage. Whiners. Anyway, we’re going to try and help solve this crisis. Hey! Don’t steal these people’s work ’cause we’ll dime you out faster than a mafia member facing felony charges. You know your budget is big enough to just pay the creators and get the job done right.
Ruby Pseudo Chat Chat has what you need. The blog mistress holds “lovely, little conversations” with young people between the ages of 15-21. This is some of the best market research you can possibly get. It’s unfiltered and straight from the kids mouths. The great thing about Ruby is that she doesn’t pick the same type of teenager over and over creating a diverse, enlightening library. We mention her now, because she’s set to revamp her site to include more interviews, links, articles, etc.
Come on… you know you don’t know what the kids are doing these days. Ask Ruby. She sure as hell does.
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