Honda’s Misleading Advertising Claims

John True, a Civic Hybrid owner is suing Honda for failing to live up to its EPA-figured mileage. True claims he averaged just 32 miles per gallon, while the car is advertised at 49/51. His suit claims that Honda misled consumers on purpose despite claims on the car, which read “mileage may vary.” Read the whole story here.

Couple of things to note: shouldn’t True be suing not only Honda, but the EPA if he’s going to stand by his claim of false advertising?

Beyond that, brands need to continue to keep a vigilant eye out for their customers. Globally, consumers aren’t taking any crap anymore. We all know that since the dawn of the internet and then the second coming, which is user generated content no brand is safe from the wrath of a pissed off customer. However, True is going the way of very few POFs. He’s using the legal system and he’s also taking on false advertising rather than say, bad service or crappy products. While it’s been done a few times before, usually the Attorney General does better with such claims. We’ll keep you posted on how far True gets. Generally, the consumer does not fair well in these instances considering brands are very diligent about covering their butts.

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