Hard Like Mother Russia
June 29, 2007
Take note - All creatives working in Europe need to mind their ps and qs as the ASA is on the hunt. The Advertising Standards Authority just banned a billboard showing a crash-test dummy with a baseball bat standing over another on the ground, alongside the pay-off line: “Hard like Mother Russia”. Why crash dummies? We dunno considering that the billboard was for the brand Soviet Jeans. The ASA said:
- the billboard made violence seem acceptable and attractive for impressionable youths who wore or aspired to wear Soviet clothing.
A few days ago, the ASA took out a W+K spot. Keep in mind it’s not just this governing body slamming advertising. It’s consumers too. Complaints are what really force the ASA into action. This might be a cultural trend that is picking up some serious steam.
More: Xbox gets their new broadcast spot censored, but we love it anyway.
W+K print ad gets banned in Europe.
July 24, 2007 at 2:18 pm
[...] to consumer complaints. It’s not just some a group of old men dolling out punishment. Like we said, consumers are all by advertising these days. Best to [...]