Do You Have A Small Willie?

Here’s a great spot from the NSW Roads and Traffic Authority in Australia to promote the idea that speeding is uncool. The spot shows young women holding up their pinkie’s in response to the men speeding about in their cars. It’s a more effective tool then say, showing a terrible car crash. There’s nothing like insulting a man’s johnson to get a reaction. Nothing.

Agency: Clemenger BBDO, Sydney
Art directors Baz Baker and Pic Andrews
Copywriter: Chris Pearce
Agency producers: Denise McKeon and Laura O’Connor
Account managers: Anne Gibson and Sarah Regan
Account planners: Gillian McNaughton and Taz Bareham