What The…? Mentos Launches A Gay Dating Service?
June 26, 2007
We’re confused. Mentos is the fresh maker right? So, what is going on with their new site featuring a supposed Mentos intern who happens to be a very adorable college student named Trevor? Users are supposed to look for an open spot in Trevor’s schedule and then put him to work doing anything you can think of. No, no nothing lewd. We tried. He refuses. Trevor also has live webcam chats during business hours from the Mentos headquarters in Kentucky.
This is an obvious rip of a recent Cannes Lion winning cyber campaign from Diesel called Heidies. All fine and good, but you see… the Diesel site made a little more sense for their brand. The plot was that two girls hijacked the Diesel site until the company hired them as underwear models. They did the webcam, live interactive chat thing and also would perform semi-lewd acts. They were also running around the whole time in Diesel underwear, because naturally, Diesel was launching a new underwear line. So, this begs the question – what is Mentos launching? A gay dating service?
