Up For Review: Domino’s Pizza And $170 Million Dollars
June 26, 2007
Domino’s Pizza just broke up with JWT and is now looking to replace the agency. Remember what we said about JWT? It’s so true. Anyway, chief marketing officer Ken Calwell will be the guy in charge for the pizza factory. He’s spearheaded some good online and offline work for the brand in the past including the eBay/Myspace initiatives and the Nascar partnership. Adweek reports that:
“Major media spending on the brand totaled nearly $170 million last year and more than $65 million in the first four months of 2007. Media duties, now at WPP Group’s MindShare, and field marketing duties, at JWT’s office in Detroit, are not in play-”
No word yet on what agencies will be included in the review, but AdScam has some thoughts about pizza ads that he would like to share with you.
August 2, 2007 at 8:04 pm
[...] and Crispin Porter + Bogusky in Miami will be making their final presentations in September. The incumbent has been JWT for the last five years. However, that silly tagline they have “Get the door. It’s [...]